Amy was a monthly magazine aimed at girls aged 5-8. It offered readers fun activities and features on friendship, all with a subtle educational element.

As Amy was a brand new launch, the first task was to chose the magazine’s colour palette and library of fonts. Then the magazine masthead was designed, which was used on a variety of marketing materials both in print and online.

In addition, regular page templates were created for Amy and relationships with illustrators were built. 

The final task was to manage the handover process, which involved briefing an in-house design team at the BBC who created the monthly publication after launch.