Cherry Red Designs was asked to produce a logo for a new Country And Western radio station called UK Calling.

The logo needed to represent the genre of music being played, so a number of designs were put forward using icons to represent the music and a font that would be suitable. The logo was then produced in a number of different colours and applied to stationery and merchandise that could be given away at roadshows and other events.

The logo needed to work at both small and large scale, so needed to be simple and clear. The resulting logo met the brief and gave an up to date look to the radio station.